Webinar Speakers
This session is for learning leaders and managers who are ready to correlate learning with execution and profits, and who want to earn the budget their programs actually deserve!
What if CEOs called L&D first when they needed to increase profits?
This presentation challenges the traditional view of Learning & Development (L&D) by positioning it as a growth engine – not a cost center – by adopting the same systems Marketing uses to engage customers and applying them to learning.
Attendees will learn how to create and track Learning Campaigns that generate real data and bring receipts to leadership – clearly correlating learning initiatives to performance, execution, and profitability. Through practical examples and in-session activities, you’ll learn how to follow proven marketing workflows, master ROI fundamentals, and communicate impact in ways executives understand and value. By the end of the session, you’ll leave with a clear, actionable 90-day roadmap you can implement right away.
Your blueprint for success:
- Learn how to launch Learning Campaigns instead of traditional training rollouts.
- Master ROI factors including cost, impact, measurement, and communication.
- Gain new super-power strategies for requesting data from other departments, communicating ROI to stakeholders, and using video storytelling to amplify your wins and make your ROI data come alive for leadership.