Much more than sponsorship...
Partner companies benefit from CHART’s reputation as a leading development and training resource for the foodservice, lodging and broader hospitality industry, our focused group of operator attendees at our conferences, and media coverage of our events.
CHART is an ideal venue for a company hoping to catch the attention of the hospitality training industry – both foodservice and lodging. There are two main partnership options to consider: Partner Sponsor or Resource Gallery Participant.
Who you’ll be reaching
CHART members are executives responsible for the creation and implementation of programs for educating, training and developing human resources within multi-unit foodservice and lodging companies. Our members represent full-service and quick service chains, as well as on-site foodservice, theme parks, long-term care facilities, convenience stores, hotels, casinos, and any other foodservice or lodging operator.
The CHART membership is an elite and focused group — all are high-level professionals in the hospitality training field — and the association is unique in that it represents both lodging and foodservice trainers. The oldest and largest organization dedicated to training in the hospitality industry, CHART presents two educational conferences a year, and members attend one of the two each year. Our goal is to help trainers do their job better, and in so doing help the employees, customers, individual businesses and the industry as a whole.
Choose your route
Two ways to reach CHART members
The only two venues for consultants and vendors to reach the membership are the Resource Gallery and Partnership. Which one fits depends on how you best market your expertise: if that is by showcasing your materials, the Resource Gallery is a good option, but if the value of what you offer is best revealed through developing personal relationships — and you want to learn more about the needs of trainers in the industry — then Partnership is the better option.
Partner Sponsors
This is a unique opportunity for companies interested in developing relationships with hospitality trainers, either to learn more about training and the needs of trainers, or to network and build stronger bonds with this valuable client base. CHART conference attendance is restricted to operators — professionals employed by multi-unit foodservice and lodging providers and responsible for the development, implementation, delivery or oversight of the company’s training. Vendors are not eligible to attend conferences unless they are Platinum, Gold or Silver partners, which gives them the opportunity to spend over three days networking, learning, and sharing information with CHART trainers.
CHART partners of all levels receive valuable promotional visibility throughout the conferences, and additional recognition throughout the year on the CHART website and in marketing materials.
Resource Gallery Participants
The Resource Gallery is a vendor exposition held at each semi-annual CHART conference and is the only venue that accommodates promotion to members. This is an excellent, cost-effective opportunity for a vendor to showcase its products and services to CHART members, while experiencing the association’s potential.
Space is limited to roughly 20 to 25 member-recommended vendors to keep the atmosphere intimate and effective. Gallery participants are not permitted to attend the conference or network with members during other conference activities. The cost is $3,500 for either the winter or summer conference.
Comparison Table
| Partnership Four levels, Bronze through Platinum | Resource Gallery One booth, one conference | |
|---|---|---|
| Cost | $7,500 – $50,000 per year | $3,500 per conference |
| Commitment | Annual, year-round | A single conference |
| Attend the full conference | Included | Not included |
| Time on site | Three-plus days of sessions, meals and networking | Under three hours |
| Resource Gallery booth | Included | Yes — this is the event |
| Ask My Peers member discussion group | Included | Not included |
| Speak at a breakout, CHART Talk or webinar | Eligible to propose | Not included |
| Attend Regional Training Forums | Included | Not included |
| Articles and social posts through the year | Included | Not included |
| Listed as a CHART Recommended Resource | One year | One year |
| Best when your value shows through… | Long-term personal relationships | Showcasing your materials |
| See levels and benefits | Resource Gallery Expo |
Partnership
Partner Levels and Benefits
CHART strives to develop and maintain true reciprocal relationships with each partner — learning from and sharing with members, and working together to maximize the benefits of the relationship. Since each CHART partner has different interests and goals, we work with each individually to make sure they can leverage their support in a meaningful way.
Platinum, Gold and Silver partners attend the full conference — over three days of sessions, meals and networking alongside CHART trainers. These are the levels eligible to propose a breakout, CHART Talk or webinar.
Platinum
Full year-round presence
$50,000
per year
- 6 complimentary conference registrations a year, 3 at each conference
- 4 articles and 2 CHART-hosted webinars a year
- 6 or more social posts shared by CHART
- Up to 10 Ask My Peers seats
- Prime logo placement across all materials
- Booth at both Resource Galleries, priority choice of space
- Sponsor a keynote speaker and the Hospitality Suite
Gold
Strong presence, focused spend
$25,000
per year
- 2 complimentary conference registrations a year, 1 at each conference
- 2 articles and 1 CHART-hosted webinar a year
- 3 or more social posts shared by CHART
- Up to 5 Ask My Peers seats
- Logo on conference signage and digital displays
- Booth at both Resource Galleries
- Introduce a keynote speaker
Silver
Entry to the full partnership
$15,000
per year
- 2 reps per conference at the discounted member rate
- 1 article and 1 CHART-hosted webinar a year
- 3 or more social posts shared by CHART
- Up to 2 Ask My Peers seats
- Logo on conference signage and digital displays
- Booth at both Resource Galleries
- Attend, host or present at a Regional Training Forum
Comparison Table
Bronze at $7,500 covers listings, a one-day conference pass and a booth at one Resource Gallery. Conference Friend and Conference Patron, up to $5,000, cover conference signage and recognition only.
| Benefit | Platinum $50,000 | Gold $25,000 | Silver $15,000 | Bronze $7,500 |
|---|---|---|---|---|
| Conference Access | ||||
| Complimentary conference registrations | 6 per year (3 per conference) | 2 per year (1 per conference) | Not included | 1 one-day pass |
| Additional reps at the discounted member rate | 5 per conference | 3 per conference | 2 per conference | Not included |
| Complimentary Resource Gallery booth | Both conferences, priority choice of space | Both conferences | Both conferences | Winter or summer |
| Representative on a conference team | Included | Not included | Not included | Not included |
| Breakout, CHART Talks or workshop eligibility* | Included | Included | Included | Not included |
| Sponsor a keynote speaker | Included | Not included | Not included | Not included |
| Introduce a keynote speaker | Both conferences | One conference | Not included | Not included |
| Sponsor the Hospitality Suite | Priority choice of night | Not included | Not included | Not included |
| Reserved table at the Commitment to People Awards Dinner | Included | Included | Not included | Not included |
| Recognition at conference Business Meetings | Plus a 2-minute speech at summer conference | Included | Included | Included |
| $600 conference fee discounts to offer clients | 2 | 1 | Not included | Not included |
| $200 conference fee discounts to offer clients | Included | Unlimited | Included | Not included |
| Nominate clients for the Learning Legacy Fund Grant | Included | Included | Included | Not included |
| Marketing page or postcard in conference materials | Included | Included | Included | Not included |
| Room drop of a promotional item (at partner expense) | Included | Included | Not included | Not included |
| Year-Round Marketing | ||||
| Articles on chart.org | 4 per year | 2 per year | 1 per year | Not included |
| CHART-hosted webinars | 2 per year | 1 per year | 1 per year | Not included |
| Social posts shared by CHART | 6 or more | 3 or more | 3 or more | At least 1 |
| Ask My Peers discussion group seats | Up to 10 | Up to 5 | Up to 2 | Not included |
| flipCHART newsletter promotion | 2 per year | 1 per year | Not included | Not included |
| Training Flash e-newsletter promotion | 2 per year | Not included | Not included | Not included |
| Attend, host or present at a Regional Training Forum* | Included | Included | Included | Not included |
| Logo and link on the chart.org home page | Prime placement | Included | Included | Included |
| Listed under CHART Recommended Resources | Included | Included | Included | Included |
| Announcement press release to trade publications | Included | Included | Included | Included |
| Advertise member discounts on products and services | Website, dedicated emails and mailings | Website | Website | Not included |
| Research opportunities, e.g. a focus group at conference | Included | Limited | Not included | Not included |
| Individual marketing opportunities built around your goals | Included | Included | Not included | Not included |
* Presentation and Regional Training Forum opportunities are subject to availability — see the note below the full benefit lists.
Annual Benefits
- Prime listing in CHART materials, including articles and press releases as appropriate, in conference brochures, conference materials and apps, printed and online newsletters, and photo albums, as well as logo and link on the CHART website home page and on the conference website. Logo with link also on the CHART website under CHART Recommended Resources.
- Individual marketing opportunities as appropriate to increase visibility and to fit the platinum partner’s marketing efforts.
- Up to 10 nonmember representatives may be subscribed to CHART’s Ask My Peers online discussion group.
- Research opportunities as appropriate — e.g. a focus group at conference.
- Ability to advertise discounted products and services for CHART members on the CHART website, dedicated emails and mailings.
- Press release announcing the partnership sent to trade publications upon initial commitment.
- Four article opportunities on the CHART website per year. Articles to be industry focused but may include references to the partner’s products. Timing to be approved by the CHART Marketing Director.
- Two CHART-hosted free webinar opportunities each year. Webinars to be industry focused but may include references to the partner’s products. Timing and topic to be approved by the CHART Board.
- Six or more social posts shared by CHART on social media — platform and timing to be approved by the CHART Marketing Director. Posts should use #charttrainers. Partners can post more; the CHART Marketing Director will share selected posts.
- Attend, host, and possibly present at a CHART Regional Training Forum.*
- Opportunity to add promotion to the flipCHART newsletter twice a year.
- Opportunity to add promotion to the Training Flash e-newsletter twice a year.
Conference Benefits
- Three complimentary conference registrations at both the winter and the summer conference, for a total of six complimentary registrations per year.
- Ability to register five additional nonmember representatives for each CHART conference at the discounted member rate.
- Ability to have one representative on a conference team at each conference.
- Ability to offer two $600 conference fee discounts off the nonmember rate to nonmember clients using the partner’s platinum discount code.
- Ability to offer $200 conference fee discounts to nonmember clients using the partner’s discount code.
- Ability to nominate eligible clients for the CHART Learning Legacy Fund Grant, the winner of which can attend a CHART conference for free, including covered travel expenses.
- Logo featured at CHART conferences on signage and digital displays.
- Two-sided color marketing page or postcard placed in conference materials, at registration, or on the conference app.
- Breakout, CHART Talks or preconference workshop opportunities when the partner has appropriate content and CHART has a speaking slot available.*
- Complimentary booth in both the winter and summer Resource Galleries with priority choice of space.
- Option to sponsor a keynote speaker, chosen in consultation with and with the approval of the CHART Board.
- Partner representative invited to introduce a keynote speaker at both the summer and winter conference.
- Opportunity to sponsor the Hospitality Suite, with priority choice of night.
- Opportunity to arrange a room drop of a promotional item at a CHART conference, at the partner’s expense.
- Recognition at CHART conference Business Meetings and a two-minute recipient speech opportunity at the CHART summer conference.
- One reserved table at the Commitment to People Awards Dinner, if requested.
Annual Benefits
- Listing in CHART materials, including articles and press releases as appropriate, in conference brochures, conference materials and apps, printed and online newsletters, and photo albums, as well as logo and link on the CHART website home page and on the conference website. Logo with link also on the CHART website under CHART Recommended Resources.
- Individual marketing opportunities as appropriate to increase visibility and to fit the gold partner’s marketing efforts.
- Up to 5 nonmember representatives may be subscribed to CHART’s Ask My Peers online discussion group.
- Limited research opportunities as appropriate — e.g. a focus group at conference.
- Ability to advertise discounted products and services for CHART members on the CHART website.
- Press release announcing the partnership sent to trade publications upon initial commitment.
- Two article opportunities on the CHART website per year. Articles to be industry focused but may include references to the partner’s products. Timing to be approved by the CHART Marketing Director.
- One CHART-hosted free webinar opportunity. Webinar to be industry focused but may include references to the partner’s products. Timing to be approved by the CHART Board.
- At least three social posts shared by CHART on social media — platform and timing to be approved by the CHART Marketing Director. Posts should use #charttrainers. Partners can post more; the CHART Marketing Director will share selected posts.
- Attend, host, and perhaps present at a CHART Regional Training Forum.*
- Opportunity to add promotion to the flipCHART newsletter once per year.
Conference Benefits
- One complimentary conference registration at both the winter and the summer conference, for a total of two complimentary registrations per year.
- Ability to register three additional nonmember representatives for each CHART conference at the discounted member rate.
- Ability to offer one $600 conference fee discount off the nonmember rate to a nonmember client using the partner’s gold discount code.
- Ability to offer unlimited $200 conference fee discounts to nonmember clients using the partner’s discount code.
- Ability to nominate eligible clients for the CHART Learning Legacy Fund Grant, the winner of which can attend a CHART conference for free, including covered travel expenses.
- Logo on display at CHART conferences on signage and digital displays.
- Two-sided color marketing page or postcard placed in conference materials, at registration, or on the conference app.
- Breakout, CHART Talks or preconference workshop opportunities when the partner has appropriate content and CHART has a speaking slot available.*
- Complimentary booth in both the winter and summer Resource Galleries.
- Partner representative invited to introduce a keynote speaker at the summer or winter conference.
- Opportunity to arrange a room drop of a promotional item at a CHART conference, at the partner’s expense.
- Opportunity to sponsor the Saturday night optional dinner at the summer and winter conference, at additional cost.
- Recognition at CHART conference Business Meetings.
- One reserved table at the Commitment to People Awards Dinner, if requested.
Annual Benefits
- Listing in CHART materials, including articles and press releases as appropriate, in conference brochures, conference materials and apps, printed and online newsletters, and photo albums, as well as logo and link on the CHART website home page and on the conference website. Logo with link also on the CHART website under CHART Recommended Resources.
- Up to 2 nonmember representatives may be subscribed to CHART’s Ask My Peers online discussion group.
- Ability to advertise discounted products and services for CHART members on the CHART website.
- Press release announcing the partnership sent to trade publications upon initial commitment.
- One article opportunity on the CHART website per year. Article to be industry focused but may include references to the partner’s products. Timing to be approved by the CHART Marketing Director.
- One CHART-hosted free webinar opportunity. Webinar to be industry focused but may include references to the partner’s products. Timing and topic to be approved by the CHART Board.
- At least three social posts shared by CHART on social media — platform and timing to be approved by the CHART Marketing Director. Posts should use #charttrainers. Partners can post more; the CHART Marketing Director will share selected posts.
- Attend, host, and perhaps present at a CHART Regional Training Forum.*
Conference Benefits
- Ability to register two nonmember representatives for each CHART conference at the discounted member rate.
- Ability to offer $200 conference fee discounts to nonmember clients using the partner’s discount code.
- Ability to nominate eligible clients for the CHART Learning Legacy Fund Grant, the winner of which can attend a CHART conference for free, including covered travel expenses.
- Logo on display at CHART conferences on signage and digital displays.
- Two-sided color marketing page or postcard placed in conference materials, at registration, or on the conference app.
- Breakout, CHART Talks or preconference workshop opportunities when the partner has appropriate content and CHART has a speaking slot available.*
- Complimentary booth in both the winter and summer Resource Galleries.
- Opportunity to sponsor the Saturday night optional dinner at the summer and winter conference, at additional cost.
- Recognition at CHART conference Business Meetings.
Annual Benefits
- Listing in limited CHART materials, which may include articles and press releases, conference brochures, conference materials and apps, printed and online newsletters, and photo albums, as well as logo and link on the CHART website home page and on the conference website. Logo with link also on the CHART website under CHART Recommended Resources.
- Press release announcing the partnership sent to trade publications upon initial commitment.
- At least one social post shared by CHART on social media — platform and timing to be approved by the CHART Marketing Director. Posts should use #charttrainers. Partners can post more; the CHART Marketing Director will share selected posts.
Conference Benefits
- Ability to register one nonmember representative to attend the CHART conference for one day at the winter or summer conference.
- Complimentary booth at the winter or summer Resource Gallery.
- Logo on display at the CHART conference.
- Recognition at the CHART conference Business Meeting.
Conference Benefits
- Listing in CHART conference signage materials as appropriate.
- Recognition at the CHART conference.
About presentation opportunities
CHART Regional Training Forums (RTFs) are local meetings organized by volunteers. As grass-roots meetings, volunteers select host locations and speakers, and can choose from the CHART silver, gold and platinum partners to host or present at these meetings.
CHART has a limited number of presentation opportunities at our semi-annual conferences, including breakouts, workshops and CHART Talks. In addition, we offer 12 or more free webinars per year. Platinum, gold and silver partners are eligible to submit speaking proposals for these events and are given priority to present when they have informative, non-commercial content for the membership and attendees. We strive to give each partner that has good content the opportunity to present at least once every other year.
Ready to talk about a partnership?
Every partnership is built individually around your goals. Download the prospectus, or email chart@chart.org and we will work out which level fits.